My name is Anthony (Tony) Jeanetta. I was born and raised in Omaha, Nebraska, and began Corporate Stories Marketing in 2020. Like many people, the COVID-19 pandemic forced me to re-examine my priorities and career path.
So, after five years of working on in-house marketing teams, I struck out on my own. I’ve worked with clients ranging from local businesses with less than ten workers to national companies with 100+ employees.
Like many aspects of the marketing industry, content marketing is oft misconstrued or misunderstood.
Content marketing is crucial to inbound marketing, which reverses the traditional marketing flow and helps potential clients find your business. Your company produces content to provide value to potential customers in your target audience through content and inbound marketing.
Essentially, content marketing is about creating educational marketing material. Material that isn’t necessarily about the products or services your company provides. This material – or content – helps drive customers to your site and, eventually, your products/services.
Storytelling, like content marketing, is vital to your company’s marketing efforts, whether you know it or not. So, if you don’t actively engage in storytelling, you may be missing out on potential customers and additional business.
Research shows that stories are the most effective method of transmitting vital information and values. Moreover, past studies have demonstrated stories also help humans better retain information. In fact, couching information in stories can result in 6x-7x more retention.
Does that mean every company needs to publish a novel based on its founding? No! But every piece of information you provide is part of your story. I help ensure you’re telling that story in the best way possible and through the most effective means.
Here’s what I value:
1.) Integrity – I believe honesty and openness are vital to any relationship, in business and life.
2.) Quality – There’s no point in doing something if you’re not going to do your best. I promise you I’ll do my best work for you every time.
3.) Passion – I’m all about living and working with passion. Without passion, it’s nearly impossible to do your best work. So, no matter what I’m tasked with, I strive to accomplish it with a tangible passion.
4.) Creativity – The best answer typically isn’t the easiest one. The most creative solution usually isn’t the easiest either. Still, all of us are creative. And this creativity drives our best work, regardless of our role or industry.
5.) Diversity – To me, diversity isn’t just a buzzword or a way to virtue signal. Diversity is the key to maximizing the success of any business across any industry – diversity in people and ideas.
